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    31Aug, 2022
    Good Email Marketing Practices: Tips for Car Dealerships

    It is not easy to talk about good practices in a market as saturated as Email Marketing. We receive dozens of emails a day, but how do we get to be seen by our target audience?

    Here is a look at 4 email marketing best practices.

    1.     Getting To the Right Inbox: Avoiding Spam

    The first step in any email marketing campaign that wants to achieve good results is to get to the inbox. If we are not capable of sneaking in there, let’s not even talk about converting.

    There are a series of praxis that can make us avoid said tray or block the IP and we cannot send more emails from it.

    2.      Reach the User: Openings

    Here we will talk about the good practices that will make us get openings in the campaigns that we send. The open rate is the gateway to achieving a good click rate.

    Two tips here:

    1. Do not fail to clearly identify yourself, there is nothing more impersonal than an email sender with an unidentified or unattractive name.
    2. Segmentation is key. We are not all the same and it is important to create groups of users with similar affinities, such as people who buy groups of similar products in our online store.

    3.      Tips on Designing Your Emails

    There really is no guide to how an email design should be for it to be successful. I wish I know. But each user is different and each one likes different things. What is clear is that this design has to adapt to the mail reception device something that is becoming more and more important every day in a world dominated by mobile phones.

    4.      The Content: How to Write a Copy For Emails?

    Basically, we have 3 parts:

    • email introduction
    • the argumentative text
    • the call to action

    The introduction should be clear and concise. For me, it must be an extension of the subject of the mail and must not exceed two sentences. The text can be emotional, but it must also have a rational part in which we make clear what is the offer and the benefit of this communication.

    Next, let’s talk about content. It is not only that people by default do not read, but also that they will receive dozens of emails like yours, so get to the point and do not go overboard with the text.

    Arriving at the call to action or call to action (CTA), you must meet a series of requirements:

    • look like a call to action (if it’s an action button, make it look like a button)
    • be concise
    • must be very clear
    • and, to finish, it must send the user where it belongs. That is, to the product file or to the post that you want them to read

    I hope you find these good practices interesting and useful in your future email marketing campaigns :)

    A proven digital marker will help you have a successful email marketing campaign for your business. Are you finding it difficult to get good results with your email marketing campaign? Talk to Search Engine Marketing Master Henry Vega – Top Search Engine Marketing Consultant in Los Angeles, California. A qualified and proven expert in the digital marketing field in California.

    10Aug, 2022
    Land Rover; The Quintessential Off-Roader

    The quintessential off-roader celebrates its 70th anniversary. But to the question “When did the Land Rover appear?” Many of us would have a blank mind. It has existed for a lifetime, there it was, circulating on the roads, towns and cities of our rural Spain many decades ago.

    The creation of the Land Rover dates back to the years following the end of World War II. It was Maurice Wilks, a Rover engineer, who had a simple and successful idea, to build a British Jeep…

    The Land Rover was conceived in 1948 as a utility vehicle, in the strict sense of “useful”, that is, a work vehicle that included a hitch to carry trailers and even a power take-off for agricultural tools.

    Undermotorized at first, the Land, originally four permanent drive wheels, would come to have a disconnectable front end, but always with a gearbox equipped with a reduction gear and overdrive (Syncromesh), so it had four short ratios, four normal and four long, while the front differential lock was manual directly on the wheel hubs.

    Efficient, tough and utterly indifferent to the comfort of the humans aboard it, the Land Rover soon became indispensable and took the world by storm.

    After 68 years of existence, the Defender’s resemblance to its ancestor was clear when production came to an end in 2016, after more than two million units had been produced.

    Santana Motor SA began producing the Land Rover under license in Spain in 1958. This copy is equipped with a 2.86-litre, 67-CV gasoline engine, and moves at the leisurely pace imposed by its appearance and its more than 1,400 kilos, with a lot of noise and, of course, with the air currents typical of a convertible. Its handling is not complex, but it needs a certain physical delivery, the suspension resembles a stake, although the smooth direction is surprising, without hard points.

    10Aug, 2022
    Renault 4 CV Saprar, A Restored Survivor

    In tune with American trends, Régie Renault’s Saprar subsidiary created an extensive catalog of accessories designed to embellish the Renault 4 CV. We present one of the few survivors, restored by a Spanish fan.

    At the 1948 Paris Motor Show, the range of 4 CV sedans was expanded to include the Normal and Luxe versions. Saprar showed in that same event a particularly striking Renault 4 CV, which in that edition became the star of the stand of the diamond firm. Said company, whose initials correspond to Société Anonyme, Pièces, Réparation et Accessoires Renault, exhibited a copy created from the Luxe version, although equipped with an open body and provided with a waterproof canvas roof.

    For this copy, completed in December 1949, his first destination was the Algerian city of Constantine.

    When opening the suicide front doors, the interior gives the impression of being more spacious, due to the ivory and cream tones of the interior of the doors and the bright green and ivory colors of the imitation-leather that upholsters the seats and trims the wheel arches. and the door garments.

    In the dashboard painted in ivory color, the horseshoe-shaped instrumentation stands out in the center, which only includes a speedometer graduated up to 120 km/h, the level of gasoline in the tank and the warning lights for low battery charge, oil pressure and excess coolant temperature. To your right, that kind of gray fungus is the ashtray and further to your right shines the chrome casing of the Philips radio, a real luxury at the time.

    From the first meters you can see that the 4 CV is light, which helps the steering wheel to have a smooth handling, and the engine has a remarkable elasticity that compensates for its reduced power of 17 CV at 3,500 rpm.

    In any case, the greatest stimulus that distinguishes this unique model is centered on its canvas roof. When it is folded, it reveals the varnished wooden crossbar and a finish at the height of much more luxurious convertibles.

     

    10Aug, 2022
    Citroën DS, Different From The Rest

    The hydro-pneumatic system, introduced with the DS in 1955, distinguished Citroën for decades and was one of the hallmarks of an original and innovative brand. For better and for worse, Citroën did not do things like the others.

    Since the invention of the automobile, if there is one to which the adjective “revolutionary” can be applied, it is the Citroën DS. Among its many qualities there are two that stand out: the originality of the design and its hydropneumatic system.

    By combining air springs (nitrogen-filled spheres with an elastic membrane) with a pressurized hydraulic system, another advantage for the suspension is achieved: constant height and independent of static load. When the springs are compressed, the hydraulic pump adds fluid to the system until the body returns to its working height. Thanks to this, the wheels always work from the same position, whatever the load.

    It is hard to imagine the impression it would make on those who saw it for the first time at the Paris Motor Show in October 1955. It was as if a prototype of the future had been put up for sale.

    Some manufacturers used the same suspension as Citroën or something similar. Rolls-Royce tried to create one to realize that they couldn’t beat Citroën’s, so they reached an agreement to implement it from the 1965 Silver Shadow. Mercedes-Benz offered a similar system as an option for the 450 SEL 6.9 (W 116) from 1975, the S-Class from 1980 (W 126) and the E-Class (W 124), although in the latter case only as a self-leveling system on the rear axle.

    Citroën made the decision to offer a simpler and less expensive version: the 1957 ID. It retained the hydropneumatic suspension, but without the rest of the hydraulic circuit elements: the steering did not initially have optional assistance since 1963), there was a gearbox manual gearbox with clutch pedal and a specific hydraulic circuit for brakes, but without assistance of any kind and with a normal pedal.