It is not easy to talk about good practices in a market as saturated as Email Marketing. We receive dozens of emails a day, but how do we get to be seen by our target audience?
Here is a look at 4 email marketing best practices.
1. Getting To the Right Inbox: Avoiding Spam
The first step in any email marketing campaign that wants to achieve good results is to get to the inbox. If we are not capable of sneaking in there, let’s not even talk about converting.
There are a series of praxis that can make us avoid said tray or block the IP and we cannot send more emails from it.
2. Reach the User: Openings
Here we will talk about the good practices that will make us get openings in the campaigns that we send. The open rate is the gateway to achieving a good click rate.
Two tips here:
- Do not fail to clearly identify yourself, there is nothing more impersonal than an email sender with an unidentified or unattractive name.
- Segmentation is key. We are not all the same and it is important to create groups of users with similar affinities, such as people who buy groups of similar products in our online store.
3. Tips on Designing Your Emails
There really is no guide to how an email design should be for it to be successful. I wish I know. But each user is different and each one likes different things. What is clear is that this design has to adapt to the mail reception device something that is becoming more and more important every day in a world dominated by mobile phones.
4. The Content: How to Write a Copy For Emails?
Basically, we have 3 parts:
- email introduction
- the argumentative text
- the call to action
The introduction should be clear and concise. For me, it must be an extension of the subject of the mail and must not exceed two sentences. The text can be emotional, but it must also have a rational part in which we make clear what is the offer and the benefit of this communication.
Next, let’s talk about content. It is not only that people by default do not read, but also that they will receive dozens of emails like yours, so get to the point and do not go overboard with the text.
Arriving at the call to action or call to action (CTA), you must meet a series of requirements:
- look like a call to action (if it’s an action button, make it look like a button)
- be concise
- must be very clear
- and, to finish, it must send the user where it belongs. That is, to the product file or to the post that you want them to read
I hope you find these good practices interesting and useful in your future email marketing campaigns :)
A proven digital marker will help you have a successful email marketing campaign for your business. Are you finding it difficult to get good results with your email marketing campaign? Talk to Search Engine Marketing Master Henry Vega – Top Search Engine Marketing Consultant in Los Angeles, California. A qualified and proven expert in the digital marketing field in California.